The Week’s No. 1 Cable Net in Prime, Disney Channel Registers its 200th Straight Week at No. 1 in Kids 6-11 and its 196th in Tweens 9-14. Disney Channel is the Week’s No. 1 Cable Network in Total Day in Tweens 9-14. Cable’s No. 1 Program in Kids 6-11, “Hannah Montana” Hits a 10-Week High in Kids 6-11, Delivering Solid Double-Digit Percent Gains Week to Week.
“Hannah Montana” and “The Suite Life on Deck” Qualify as Cable’s Top 2 Programs in Kids 6-11.
“The Suite Life on Deck” and “Hannah Montana” Stand as the Week’s Top 2 Cable Programs in Tweens 9-14. In Tweens 9-14, Disney Channel Airs Cable’s Top 3 Telecasts for the Week with “The Suite Life on Deck,” “Hannah Montana” and “Phineas and Ferb,” and 7 of the Top 10 Overall.
In Kids 6-11, Friday’s All New “The Suite Life on Deck” is the Week’s No. 1 Cable Telecast, with Disney Channel Home to 6 of the Top 10 Overall.
Saturday’s Back-to-Back “Mickey Mouse Clubhouse” Telecasts Place Among Cable’s Top 6 Most-Watched for the Week in Kids 2-5.
Playhouse Disney’s “Mickey Mouse Clubhouse” Ranks No. 3 Among All Cable.
Programs in Kids 2-5, Marking the Series’ 15th Consecutive Week.
Placing Among the Top 10 in the Key Preschool Demo.
Disney Channel
* On the cusp of four straight years of dominance, Disney Channel registered its 200th consecutive No. 1 finish in Prime in Kids 6-11 (868,000/3.6 rating), with the streak at 196 weeks running in Tweens 9-14 (694,000/2.8 rating).
* Disney Channel ranked No. 1 in Total Day in core Tweens 9-14 (1.9 rating – tied).
* The week’s No. 1 cable program in Kids 6-11 (1.0 million/4.2 rating), “Hannah Montana” hit a 10-week high (since week of 11/17/08), up by a strong 17% week to week.
* In Kids 6-11, Disney Channel held the week’s Top 2 cable shows with “Hannah Montana” (No. 1 - 1.0 million /4.2 rating) and “The Suite Life on Deck” (No. 2 – 973,000/4.0 rating).
* In Tweens 9-14, Disney Channel was home to cable’s Top 2 programs with “The Suite Life on Deck” (No. 1 – 840,000/3.4 rating) and “Hannah Montana” (No. 2 – 796,000/3.3 rating).
* Disney Channel owned the week’s Top 3 cable telecasts in Tweens 9-14, and TV’s Top 3 scripted overall, with “The Suite Life on Deck” (1.5 million/6.3 rating, 1/30/09, 8:00 – 8:30 p.m.), “Hannah Montana” (1.1 million/4.3 rating, 1/26/09, 7:30 – 8:00 p.m.) and “Phineas and Ferb” (1.0 million/4.2 rating, 1/30/09, 8:30 – 9:00 p.m.), and 7 of the Top 10 overall.
* Fronted by the week’s No. 1 scripted TV telecast in Kids 6-11, and cable’s No. 1 telecast overall with Friday’s all-new “The Suite Life of Deck” (1.8 million/7.5 rating), Disney Channel delivered 6 of the week’s Top 10 on all cable in the target measure.
* Saturday’s back-to-back airings of “Mickey Mouse Clubhouse” stood among cable’s Top 6 telecasts in Kids 2-5 (No. 4 – 958,000/5.9 rating, 9:00 – 9:25 a.m.; No. 6 – 929,000/5.7 rating, 9:30 – 9:55 a.m.).
* The week’s No. 4 cable program in Kids 2-5 (725,000/4.4 rating), Playhouse Disney’s “Mickey Mouse Clubhouse” earned its 15th consecutive Top 10 finish in the key preschooler demo.
Source: Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 1/26/09-2/1/09). Rankings based on 000s, then US rating.
Contacts: Catherine Lord (818) 460-6628 catherine.lord@disney.com
Patti McTeague (818) 955-6743 patti.mcteague@disney.com